Beer Dollar Velocity is Improving

Dear Client:Some topline observations from retail whisperer Bump Williams's note last week: volume is still sick -- indeed, smaller volumes appear the new norm (at least until numbers turn around), but dollars and profitability keep rolling along. Highlights:-"While this may NOT have been the best 4th of July holiday for a lot of the bigger brewers/brands, the category as a whole generated more $ than previous years and increased velocity ($) than ever before - again driven by high-end," Bump