Dear Client:Beer is having a really tough year.Beer sales for Memorial Day, one of the category's banner summer holidays, did not grow this year.In fact, beer dollars were down more than 3% in dollars and 4.6% in volume the two weeks ending June 4, 2017, which surrounded the Memorial Day holiday (per IRI multi-outlet and convenience numbers).There wasn't a holiday comp timing issue.Nor did people give up fire water. Spirits dollars were up 4.5% (volumes up more than 7%!), and
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