Beer Delivers Best Week of Scans Thus Far in ’24

Dear Client: It may have been a sleepy St. Patty’s Day for draft beer in the on-premise [see BBD 03-20-2024], but the category looks to have been rocking in the off-premise leading up to the holiday.  Latest Circana data for the week ending March 17 reveals that beer raked in around $844.5 million in sales during the week, up 5.3% vs. a year ago. That showing marks: BEST SHOWING FOR A-B IN A WHILE. Diving further into category trends from