Beer Crushes in Convenience over July, Up 7.6%

Dear Client: Yesterday, we reported how beer managed a positive month over July in the off-premise, per IRI scans. Now, Nielsen scans for the month are in, and the numbers there are even stronger. Indeed, while beer pulled out a little under 2% growth in dollars in IRI, it snagged 4.4% growth over the month in NielsenIQ scans. And that growth in NielsenIQ scans looked to be largely driven by beer’s performance in convenience, where the category grew 7.6% over