Beer Brand Winners and Losers in 2003

Bud Light and Mich Ultra were the big share gainers in 2003. We suspected that was going to happen, but who were the other big winners and losers in 2003? GREEN IN THE BOX. A quick look at 52 week IRI scans reveals that, on a percent change in dollar sales perspective, Heineken screamed with those hot western supermarket sales promos, up 7.4%. But that's not enough to make up for lackluster sales on-premise (particularly on the East Coast) and