Beer At Home a Huge Opportunity; Pricing Increasingly Important

While we all know how important the on-premise is, particularly when driving trial for new brands, but the economic reality today is that more people are choosing to entertain and consumer beverage alcohol at home, and that presents beer with a tremendous opportunity. That was one of the tenets of a panel at IRI's fascinating CPG summit in Las Vegas this week.Clearly, beer is already making gains as consumers shift consumption to the home, with dollar sales growing 4.6% last