BeatBox Breaks Through in Big Retail, Readies Second Brand

Dear Client:  BeatBox Beverages continues to outpace the category, with strong gains in the U.S., a growing international footprint, and news of an entirely new brand coming in 2026. As cofounder and CEO Justin Fenchel put it when we caught up with him and the crew last week: “It’s just been a dynamite year.” By the end of 2025, they expect to close at over 12 million six-liter cases, exceeding their initial plan of 11 million. That translates to about