Beam Suntory Exec on their “Convenient Collision” with Boston Beer

Dear Client: A fireside chat with Beam Suntory exec, Greg Hughes, at the WSD Summit this week, provided a fascinating display of how worlds are colliding in bev alc. Note, Greg has been the North America president at Beam Suntory since 2018, and was recently promoted to a global role, now serving as chief growth and brands officer at the company. LOOKING "BEYOND SPIRITS." While we all know that brewers have been looking “beyond beer” for several years now, our