BBD’s Brand of the Year 2003: Michelob Ultra

As we prepare to close the books on another great year of beer news, it's time to pick BBD's brand of the year. I must say that the decision this year wasn't difficult. We convened, me and Tiffanni, for about three seconds. Love it or hate it, you can't deny that the single biggest dynamic change in our industry in 2003 was caused by Michelob Ultra. While in 2002 the Big Story was malternatives, this year the growth was all,