Dear Client:Yet another Beer Summit has come and gone. At yesterday's general session, of course, some themes emerged. Much was said about tap handle rotation. There's too much churn, said Tenth & Blake veteran Tom Cardella (who shared that one distrib said 40% of his taps rotate in-market). The economics don't work."Bring innovation to the consumer, but use basic business logic," he advocated. Harry pressed on: "Let's talk about national chains -- is it true that whoever pays the most
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