BBD Summer Wholesaler Survey: An Industry That Thinks It’s in Flux

Dear Client: Earlier this month, we ran our annual, informal proprietary pre-summertime survey on the state of the union for beer and bev alc among our wholesaler readership. We got roughly 70 responses, all anonymous.  The Cliff's Notes? This year’s results are, unsurprisingly, overall slightly less upbeat than last year’s summer survey responses. Besides that, imports seem to have ceded just a bit of focus to core brands compared to last year, and there seems to be slightly less want