Beer Business Daily – beer industry news and numbers

Bang Accuses Some Distribs of “Lost Focus,” Dissuades Taking on Competing Brands

Dear Client:  A month ago, we warned that A-B distributors may need to brace for the loss of Bang Energy [see BBD 03-12-2020]. Now, some Red wholesalers are telling us they're getting what looks to be a "pre termination letter." (Note, BBD has confirmed that at least some beer distributors have not received the letter.)  BACKGROUND. Recall news came in last month that PepsiCo would acquire Rockstar Energy Beverages for $3.85 billion, thus opening up the door for PepsiCo to

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