Back to Basics in 2009 A Look at the Past and Future in Numbers

Craft Brewers were in the sweet spot in 2008 along with domestic beers (particularly super-premiums), according to Dan Wandel, SVP, Beverage Alcohol Client Solutions (aka data merlin) at IRI. His presentation at the Brewers Association's Power Hour teleconference 2008 Year-End Review took a deep dive into various changes that took place last year that changed consumer patterns and trends in the beer business.Quarters 1through 3 saw a "radical" rise in energy costs. Food costs began to change shopper behavior, and