Athletic on Holding Share in NA Beer’s “Most Competitive Year”

Dear Client:  It’s no doubt been a banner year for the non-alcoholic beer category with new entrants like Michelob Ultra Zero, celeb-backed brands like Bero, and many, many others hitting shelves, further solidifying the category as part of the mainstream consumer’s adult beverage repertoire.  Indeed, non-alc beer has grown double-digits week after week from start to finish in a brutal year for bev alc, and is up more than 20% in dollars and volume YTD in Circana MULC scans to