Athletic Chief Sees an “Explosion” of NA Beer Occasions Over the Next Decade

Dear Client:  Athletic co-founder Bill Shufelt loves his commute beers. And that's one of the reasons why non-alc beer is good for the category, he told BeerNet Radio this week (watch for the episode soon).  Ahead of our imminent Beer, Wine & Spirits Summit that kicks off Sunday, where we'll be probing all the relevant industry developments and trends, we checked in with a leading NA beer player (which also holds the top brand family in the space, with total