As Anticipated, A-B Has a New No. 1 Beer

Dear Client:  In the fall of 2022, Anheuser-Busch began to publicly share expectations that Michelob Ultra would surpass Bud Light in the not-too-distant future [see BBD 10-06-2022].  The admittance was not one of gloom, but one of hope, with A-B welcoming the shift of having a higher-end offering on top.  Now, it has happened (at least in NIQ scans), and it seems fair to say that while hoping for this shift, eventually; A-B didn’t hope it would happen like this.