Are Spirits Taking Share?

At least one analyst disagrees with August Busch IV in believing that spirits are indeed taking share from beer, and at an accelerated rate this year. Senior beverage analyst Mark Swartzberg at Legg Mason wrote in a research note that his data indicate that "spirits have been taking share from beer for a period of years" and, furthermore, that "the trend has increased considerably in 2003."However, Mark also believes that beer will "rebound over the next 12 months, returning to