Are Retailers Leaving Money On Table?

The beer industry is increasingly fighting a perception among retailers that wine and spirits, because they retail for higher prices and have higher margins, are more profitable overall than beer.Nowhere is this more apparent in grocery and some big box stores, where you must make your way through a hedge maze of wine shelves (and spirits shelves in some states) to get to the beer cooler. In fact, most new format Wal-Mart Supercenters place the beer cold box in an