Beer Business Daily – beer industry news and numbers

Are Light Beers Dying?

Dear Client: It's almost sacrilege to suggest, but with so many consecutive quarters of domestic premium light beer being down by a cumulative millions of barrels, you have to wonder if the age of light beer is slowly passing us by as craft and imports grow as well as wine and spirits. Is it just the economy and weather as the big brewers suggest, or are young adults losing their taste for light lagers? A recent consumer survey of adults

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels