Are Distributors Leaving Money on the Table?

Industry consultant and broker Andy Christon of Ippolito & Christon told BBD last week that he is concerned that with so many brand acquisitions these days as a result of brewery consolidation and the resultant footprint issues, that distributors may be leaving money on the table, even with declining brands like Rolling Rock.Here's why. Andy makes the common argument that with "add-on brands" or what he calls Golden Cases, most of the gross profit falls to the bottom line so