Beer Business Daily – beer industry news and numbers

Are Corona and Heineken Sick?

Corona got a double whammy yesterday. First was a leading article in AdAge suggesting that the brand is getting hammered not just because of pricing, but because of competition from other brands like Dos Equis, Land Shark, and Miller Chill.Then Morgan Stanley analyst Bill Pecoriello issued consumer research showing that Corona and Heineken have deteriorating brand metrics. Sometimes when it rains, it rains a lot (or something like that).In fact, Bill's research shows the entire high-end beer segment may be

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