April showers bring bad beer salesI hate to offer excuses, but weather trends are continuing to plague the beer industry into the second quarter. In Q1 it was the East Coast, but in April it was the West and Southeast, according to a weather analysis by UBS Warburg analyst Caroline Levy. She reports in a research note that April "weather trends were 15% wetter and 3% colder, on a national basis. Most notably, high beer consumption Western regions and the
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