April Showers Bring May….. Discounts?

Lester Jones of the Beer Institute announced that beer shipments in April were down 2%, despite the Easter shift, good weather, and a comparison so easy my deceased grandmother could have jumped over it (last April shipments were down 6%).There are two schools of thought about this data point. The bears, as explained by Bear Stearns analyst Carlos Laboy, point out that this could lead to deeper discounting for Memorial Day. Indeed, we've seen some distressing price letters, to be