April Scans Down -2.1%

The Bentonville FactorThat's according to IRI supermarket samples for four weeks ending April 20. (Sample captures about 20% of beer volume..remember Wal-Mart not included). That's not as good as we hoped, particularly since the data set includes Easter day this year but not last year, and there is some serious grocery chain loss leader activity in the Carolinas and elsewhere. Could this mean that on-premise is picking up? Not that we're aware of. Lots of distribs reporting flat to up