Another Tough Showing for Beer in Latest Week of Scans

Dear Client:  It’s been slow moving for beer trends since the Fourth of July. Indeed, after a rough outing in the week ending July 14 in Circana scans (with beer dollars down 3.7% and volume down 5.3%), trends didn’t see much improvement in the latest week, as beer posted dollar declines of 3.5% and volume declines of 5.2%. That said, like the previous week of scans, there just wasn’t a whole lot of growth to be found in beer over