“Another Record Summer” for Mike’s

Dear Client: Latest scans make it appear as though Mike’s Hard could use a little lift heading into the final quarter of the year, as dollar trends for the brand fam are down 7.6% YTD and down 4% in the latest 12 weeks, per IRI’s multi-outlet and convenience channel thru September 4. But Mark Anthony Brands CMO John Shea tells BBD that the brand is actually closing out "another successful summer" in spite of a splashy launch from Simply Spiked