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Andy on Lights: The Market is There

Beer Business Daily August 11, 2010 Andy on Lights: The Market is ThereDear Client:MillerCoors' premium light brands are seeing some improvement, as seen in their Q2 results and in IRI scans. But they are still struggling to find their footing as unemployment remains stuck just below 10%, and much higher for typical beer drinkers. So we rang up MillerCoors chief marketing officer Andy England (on a hopelessly choppy cell phone) and discussed the current state of their light beers.First up:

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