Beer Business Daily – beer industry news and numbers

Andy Goeler Taking on Bud Light

Dear Client:Today A-B announces that Andy Goeler will take over as VP for Bud Light, effective immediately. He's currently head of marketing for The High End, of course, where he's been during the unit's spate of craft acquisitions, and helped grow Goose Island to a global exportable commodity, at 600,000-plus barrels domestically. But he's been at the helm of Bud Light before -- in the '90s, actually, when it became the top light beer. VP Marketing Marcel Marcondes said Andy's

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels