And the Survey Says

While 7-Eleven president Jim Keyes said in a recent conference call that he sees consumers trading down (as well as trading up, squeezing domestic premium brands), distributors largely report that trading down in c-stores is a myth. In our online poll of over 100 BBD readers, 50% reported there is no trading down in c-stores, 34% report a small amount of trade down, and 3% report heavy trading down (while the rest have no c-stores or other circumstances). One reader