And the Survey Says….

Morgan Stanley's Bill Pecoriello surveyed 1,400 people of all ages who have consumed alcohol in the past seven days. The result: Beer is "likely to continue to lose share to wine and spirits due to health and demographic trends," wrote Bill in the report.Bill surmises that spirits have developed a strong image among the young, and wine has been the "main beneficiary of health and aging trends" for boomers. "Wine consumption actually increases for people on a diet," writes Bill.Morgan