Amazon’s Approach to Alcohol

Dear Client:  We were able to snag Stephanie Stubler, the Alcohol Category Leader for Amazon, for this year's Beer Industry Summit.  Given that this was one of their first interviews on their bev-alc business (that we know of), we tried to pry as much as we could about Amazon's e-commerce bev alc strategy, from inventory practices, to category management, to vendor selection and more. You are a fly on the wall.  Before we get into anything else, let's break down