Amazon is Always Your Competitor

Dear Client:"Amazon has quickly become one of the top ad spenders in the U.S.," Ad Age reported yesterday.What's most surprising about this tidbit is that Amazon is now the nation's fourth-biggest advertiser, as of 2017. Its $3.4 billion spend on ad and promos last year surpassed that of the always-advertisers, like GE, Ford and Walmart, per Ad Age (in fact, as we were reading that, a car commercial came on).Almost as shocking is how quickly it has come up the