Almeida Speaks on Share, Premiumization, and Distributors

June 24, 2013Dear Client: If you ever get the chance to interview A-B's vp sales David Almeida, there's one thing you should know: He talks very fast, so you'd better bring your A-Game. So BBD greased up the platinum keyboard and ratta-tatted with Dave about a passel of topics ranging from the tough year so far, alignment, the mega-brand strategy, and why they're staying the course. 2013 BEER SOFTNESS, BEHIND THE NUMBERS. After a rocking 2012, the industry "suddenly hit