Almeida on Selling Brand Beer

October 15, 2013 Dear Client: It's been a while since we've caught up with Anheuser-Busch's vp sales Dave Almeida. So we rang him up last week to discuss A-B's recent meeting with distributors at NBWA, selling the beer story in chains, and an update on their Balanced Portfolio program at the individual store level, in what I think is a fascinating look inside the world of A-B. First, we asked Dave about what seemed like some testy back-and-forth at their