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All About Zero Based Budgeting

Dear Client: RBC's European consumer staples analyst James Edwardes Jones recently sat down with the head of Accenture's consumer goods practice for EALA, Mark Austin, in hopes of being enlightened on Zero Based Budgeting. Carlos Brito has famously implemented the concept at Anheuser-Busch, so it's worth examining. ZBB isn't something a company can just flip on. It "involves a 'fundamental mindset shift,'" according to Accenture. Generally, the cultural change that it creates can take years to develop. Because it is

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