All About Montejo

Dear Client:We got A-B VP of regional marketing Ryan Garcia on the horn to talk more about Montejo, the Grupo Modelo-brewed Mexican lager they plan to introduce in test markets the U.S. this fall, first reported by BBD back in May. (Recall that the DOJ allowed Anheuser-Busch InBev to distribute Montejo in the United States).Retail shipments of 6-pack glass and 12-pack can packages start September 1 across four states that represent a third of the nation's Hispanics (and 90% of