ALERT: Rolling Rock To Intro Low Carb Line Extension

Rock Green to roll out Oct. 1.It was just a matter of time. Following on the heels of Michelob Ultra's success (gaining over 2% share in supers in less than a year), Beer Business Daily has learned that Interbrew's Labatt USA announced today that its new, low carbohydrate beer named Rock Green Light will hit shelves nationwide starting October 1, 2003. Rock Green Light is a line extension of the Rolling Rock family. LUSA describes the beer as a "premium