Alert: Former PepsiCo VP to Head Coors Family of Brands

Dear Client:BBD obtained an internal executive announcement made by Andy England, cmo of MillerCoors, that the company has tapped Rick Gomez as vice president, Coors family of brands, effective July 13. In the role, Rick will oversee the brand strategy and positioning for Coors Light and Coors Banquet. Rick most recently served as vice president of marketing - waters, enhanced waters, juices at PepsiCo."To win in beer, we must win in the critical Premium Lights segment. That means returning Miller