Alert: Coors’ Low Carb Aspen Edge to Launch in March

The speculation, alas, is true. Coors announced this morning that it will test a new high end low carb beer, called Aspen Edge, on March 1, 2004. It will roll out into ten states at that time, after which it will roll nationally "prior to the end of 2004," but more likely it will be in most states before the summer selling season. (See BBD 09-25-03)."We are excited to offer consumers a full-flavor, low-carbohydrate beer," said Sara Mirelez, brand manager