ALERT: A-B to Launch Bud Light Golden Wheat, Select 55

Dear Client: Anheuser-Busch just announced that they are launching Bud Light Golden Wheat and testing Select 55. Bud Light Golden Wheat will launch in October 5 nationwide. It's a part of their mega-brand strategy (to go with Bud Light Lime), says Keith Levy, vp - marketing at A-B. It will be available in bottles and draught, and priced higher than Bud Light (similar to Bud Light Lime). A-B is also testing Select 55 in ten markets, with 55 calories to