A-B announced today plans to become the master distributor for Icelandic Glacial super-premium spring water in the US, effective immediately. A-B has taken a 20% equity interest in Icelandic Water Holdings as part of the agreement.The deal provides A-B distributors with a high-end natural spring water to compete in the fast growing, nearly $11 billion U.S. bottled water market at a time when consumer demand is increasing. Terms of the deal were not disclosed.Icelandic Glacial natural spring water was introduced
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