Agency Shakeup at MillerCoors

May 2, 2012Agency Shakeup at MillerCoorsDear Client:MillerCoors is dropping its longtime ad agency DraftFCB in favor of Saatchi & Saatchi, who helped develop the current "It's Miller Time" campaign, reported AdAge yesterday. Both DraftFCB and Saatch & Saatchi have been splitting the work on the Miller Lite campaign since January, which proved to be a try-out for the account, according to Kantar Media. In a memo to distributors, Andy England also outlined a larger agency reorganization plan put in place