After the Gold Rush: Mike’s Talks What’s Next for Seltzer

Dear Client: After seeing the Saturday Night Live sketch on seltzer this past weekend, one couldn’t help but wonder what some of the leaders in hard seltzer thought of it. Did they find it funny? Did they find any truth to it? Mike’s president Phil Rosse actually answered both of those questions at their virtual distributor meeting yesterday, as he used the sketch as a talking point to highlight what’s going on with seltzer. He said the sketch is “funny