African Americans Offer Opportunities for Growth

The Hispanic population gets a lot of attention from marketers in our industry but a new study commissioned by BET and based on U.S. Census Bureau data shows that African-Americans present a great opportunity as well for brand marketers, according to an article in Brandweek. "African Americans in 2010," finds that the black population is growing 34% faster than the population as a whole. Demographers expect that the 2010 Census will find that there are about 50 million Hispanics in