Ad Age: Heineken’s Challenges

Ad Age's Jeremy Mullman fronts a tough piece on Heineken USA today, citing the fact that HUSA's lack of "fresh advertising" for nearly a year is starting to hurt sales. Recall that HUSA fired Berlin Cameron last year and hired Wieden & Kennedy to take the helm. Brand Heineken's sales, while up 1.6% YTD, have started to fall, down 3.7% in IRI scans for July and August. So what happened? Of course there has been major management changes at HUSAAd