August A. Busch IV, president of A-B, told the St. Louis Post-Dispatch yesterday that A-B is indeed interested in getting more into the energy drink sector, but not through an acquisition. Just as we surmised, it's more likely that A-B would seek a distribution deal with the maker of Monster Energy Drink.Says August: "We've obviously been looking at this energy-drink category to become a more meaningful player, but not through acquisition."NEW WATER BRAND. Taking a page from the wildly successful
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE