ABI Launches Global Media Agency Review to Optimize its Media Muscle

Dear Client: The next milestone in Anheuser-Busch InBev’s “global marketing transformation journey”?  A global media agency review.  The brewer announced today that it has issued an RFP for the review. The review will see its incumbent agency Dentsu participating, and ABI expects to announce an outcome of the review in the spring of next year. “There will be no impact on our current planning and execution at the local or national level during this process,” A-B’s VP of connections, Azania