ABI Chief: “Massive” Sports Sponsorship Execution, Megabrand Gains Counter Bud Light Spring Set Losses

Dear Client: On Anheuser-Busch InBev's Q4/2023 earnings call, the U.S. business came up a lot more often than it usually does.  To us, the headline was definitely chief Michel Doukeris' commentary around their U.S. shelf space dynamics.  A-B LOSING 1.5 FRONTS FOR EVERY 20 SHELVES IN SPRING ADJUSTMENTS, BUT MICH ULTRA AND MORE OFFSETTING, SAYS MICHEL. To hear him tell it, even though they are seeing negative "adjustments" for about "1.5 for every 20 shelves" in the upcoming spring resets,