A Talk With Coors Top Hispanic Marketer

Today we were able to sit down for a few minutes with Paul Mendieta, Marketing Director of U.S. Hispanic & Latin America for Coors Brewing Company, to talk about the company's progress in marketing to Latinos. You are a fly on the wall.Harry: Paul, how has Hispanic marketing specifically for Coors changed over the 10 years?Paul: It has changed in that the Latino consumer, Harry, has become more sophisticated. More products and services have been actively marketed to Latino consumers.