A Tale of Two Cider Strategies

Dear Client:A-B and MillerCoors are both getting into the cider business at the same time. That's good for cider. Even competing cider. Because getting more chain authorizations and shelf space and media exposure will validate the category, particularly to accounts who wouldn't think to carry ciders. (To give you a perspective on how small cider is: In the off-premise, non-alcoholic beer sells more than cider. In fact, all of the cider volume put together is about half the size of